Privacy Policy

Mallat Entertainment

1. Data Controller

Mallat Entertainment
Burchtstraat 2, 9991AB Middelstum, Netherlands
Email: joey@joeymallat.com

2. What Data We Collect

We do not collect any personally identifiable information unless you voluntarily provide it (e.g., via email or contact form). The data we process includes:

• Automatically Collected Data: device info, gameplay activity, crash logs, advertising IDs (via Firebase & Unity Ads)
• Advertising & Marketing: usage data from ad campaigns via Google Ads, Meta Ads, and TikTok
• Voluntarily Provided: contact details if you email us

3. Legal Basis for Processing

• Consent: for personalized ads
• Legitimate Interest: for app analytics and optimization
• Legal Obligation: when necessary under EU law

4. How We Use the Data

• Improve game performance and content
• Fix bugs and enhance user experience
• Deliver relevant ads (with consent)
• Understand general app usage trends

5. Data Sharing

We do not sell or rent your data. We may share information with:

• Firebase (Google LLC): for analytics
• Unity Ads: for advertising
• Apple/Google: for processing in-app purchases
• Advertising platforms: Google, Meta, TikTok for user acquisition

6. International Transfers

Data may be transferred outside the EU to trusted processors under appropriate safeguards (e.g., standard contractual clauses).

7. Data Retention

We keep analytics and gameplay data only as long as necessary for improvement and legal compliance. Emails are deleted after the conversation concludes unless further contact is expected.

8. Your Rights Under GDPR

You have the right to:

• Access your data
• Request correction or deletion
• Object or restrict processing
• Withdraw consent
• File a complaint with a data authority

To exercise your rights, contact us at joey@joeymallat.com

9. Children's Privacy

Our games are not directed at children under 13. We do not knowingly collect personal data from children.

10. In-App Purchases

All purchases are handled through Google Play or the Apple App Store. We do not access or store your payment information.

11. Security

We implement reasonable security measures to protect your data. However, no system is completely secure.

12. Changes to This Policy

This Privacy Policy may be updated from time to time. Updates will be posted in-app or on our website.